![]() S who are interested in Toyota vehicles“.Ģ. For example, instead of targeting everyone on Facebook, you can be ultra-specific to the point of targeting “ 25-50-year-old married men living in the U. You can narrow down the audience by interest, location, age, gender, education, relationship status, etc. One of the best features of the Facebook Audience Insights tool is its ability to reach ultra-specific audiences. Benefits of Facebook Audience Insights for Advertisers For some companies, those are useful information that gives them the ability to target people who can afford their products and services. ![]() With the information provided on these groups of people, it is possible to narrow down your audience and be very specific.įor example, if you sell an expensive product that costs $5,000, which can only be bought by people that have a high net worth, with the Audience Insight tool, you can target people who have a net worth of over $1 million. The Audience Insights tool is free and user-friendly for advertisers to use.įacebook Audience Insights provides information on two groups of people on the Facebook page: Everyone on Facebook and People connected to a page. Facebook organizes all the data collected and group them into different categories such as Demographics, Page likes, Location, Activity, Household, and Purchase. This ensures that Facebook has accurate data on all its users. These partners have accurate data on public records, loyalty card programs, surveys, and independent data providers. age, gender, relationship status, job title, location, etc) and from third-party data partners such as Acxiom, Epsilon, Experian Marketing Services, Quantium, etc. These data are collated from Facebook user data from their profiles (i.e. It has different data points such as page likes, engagements, reach, location, and demographics. Facebook Audience Insight, launched in 2014, is A powerful marketing analytics tool that possesses a wealth of data to help advertisers to create ads that are targeted at the right audience.
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